2023 Masters Golf Tournament
Advertising Campaign
An Advertising Campaign was created to reach a younger demographic in urban metropolitan areas of ages 21-38 years old. The official Masters color palette was used throughout with monotone color blocking to unite the campaign. The guerrilla marketing ad is a strong visual to bring in a younger audience in metropolitan areas.
Typeface
Details
Poster 16”x 20”
Four-Color Magazine Ad 8.5”x 11”
Postcard 5”x 7.5”
One-Color Newspaper Ad 3”x10” (30 column in.)
Guerilla Marketing
Created with Adobe Illustrator, Photoshop, and InDesign.
Relevance
Demonstrating advertising design, color theory, typography, and page layout.
Poster Design
Magazine Ad
Newspaper Ad
