Virginia Zoo
Spot-Color Newspaper Ad
The objective of this advertising design was to promote the Virginia Zoo in The Virginian Pilot. The goal was to communicate with the limitations of one spot-color (#723), and 12 column inches.
The result was the use of a cheeky pun voiced by the Red Panda to capture the audiences attention.
Demonstrates strong understanding of typography, page layout, advertising design.
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12 Column Inches (3”x 4”) Spot Color #723 (Red)
Created with Adobe InDesign
and Adobe Photoshop.
